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November 12, 2025
Libya Build Benghazi 2026
We are delighted to announce that the third edition of Libya Build Benghazi will take place from 20 to 23 April 2026 at the Benghazi International Exhibition and Conference Centre in Libya. The event returns stronger than ever, offering industry professionals, exhibitors, visitors and partners an exceptional platform to connect, showcase and shape the future of the construction and design sector across North Africa.
October 31, 2025
Revolutionising Events: Global Momentum Sets the Stage for 2025 and Beyond
The global events industry is undergoing transformative change in 2025. Accelerated adoption of technology, talent shortages, hybrid formats, and regional market growth are reshaping the sector. Understanding these dynamics is essential for professionals and organisations operating in the industry.
October 21, 2025
How Pre-Event Marketing Can Make or Break Your Exhibition Success
Success at an exhibition doesn’t start on the show floor; it begins long before the event opens. How Pre-Event Marketing Can Make or Break Your Exhibition Success explores why strategic promotion, audience targeting, and brand awareness are crucial to attracting the right visitors and maximising your ROI from day one.
What Makes a Great Exhibitor Booth? Tips from Top Performers
Jeano Pangan, Group Marketing Director
October 28, 2025 at 8:00:00 AM
Exhibitions are crowded and competitive, with dozens of booths competing for attention. Some booths consistently stand out. What separates the good from the great? Insights from top-performing exhibitors reveal the secrets to creating a memorable presence.
First Impressions Matter
Your booth’s design is the first step in attracting visitors. Leading exhibitors focus on:
Eye-catching design: Bold colours, clear signage, and uncluttered layouts create instant appeal.
Lighting and displays: Highlight key products or services with effective lighting and attractive setups.
Branding consistency: Ensure logos, colours, and messaging reflect your brand identity.
Engage Visitors Effectively
A booth is more than a display; it is an experience. Successful exhibitors recommend:
Interactive demonstrations: Let attendees experience your product or service firsthand.
Knowledgeable staff: Friendly and informed team members spark meaningful conversations.
Activities and games: Fun experiences make your booth memorable.
Make Connections Simple
Capturing leads is critical for post-event success. Top strategies include:
Digital lead capture: Use tablets, QR codes, or online forms for efficient information collection.
Follow-up planning: Prepare follow-up communications to convert booth visits into business opportunities.
Accessible resources: Provide brochures, business cards, or digital downloads for easy reference.
Offer Value Beyond the Booth
Visitors remember booths that provide meaningful experiences:
Educational content: Share insights, case studies, or industry trends.
Exclusive offers: Promotions or limited-time deals encourage engagement.
Storytelling: Present your brand story in a way that resonates emotionally.
Stay Flexible and Observant
Even the best-planned booths benefit from real-time adjustments:
Monitor foot traffic and adjust displays if necessary.
Adapt messaging to visitor interests.
Collect feedback to improve future exhibitions.
Conclusion
A great exhibitor booth results from careful planning, engaging experiences, strategic lead capture, and a focus on value. Learning from top performers ensures your next exhibition presence is not just visible, but unforgettable.