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October 21, 2025
How Pre-Event Marketing Can Make or Break Your Exhibition Success
Success at an exhibition doesn’t start on the show floor; it begins long before the event opens. How Pre-Event Marketing Can Make or Break Your Exhibition Success explores why strategic promotion, audience targeting, and brand awareness are crucial to attracting the right visitors and maximising your ROI from day one.
October 14, 2025
How Exhibitions Contribute to National Economic Development
Discover how exhibitions contribute to national economic development across MENA. Learn about the economic impact of trade shows, GDP contribution, employment generation, and how the UAE’s exhibition industry drives growth and investment.
Revolutionising Events: Global Momentum Sets the Stage for 2025 and Beyond
Jeano Pangan, Group Marketing Director
October 31, 2025 at 8:00:00 AM
The global events industry is undergoing transformative change in 2025. Accelerated adoption of technology, talent shortages, hybrid formats, and regional market growth are reshaping the sector. Understanding these dynamics is essential for professionals and organisations operating in the industry.
Hybrid and digital experiences: The new standard
Hybrid formats combining physical and virtual participation have become a core expectation. Organisers are increasingly integrating live-streaming, digital networking, and interactive platforms to extend reach and engagement.
Key Insight:
Hybrid solutions allow events to reach international audiences without physical limitations.
Personalisation and interactivity are crucial for attendee satisfaction and retention.
Regional growth: Emerging markets on the rise
Emerging markets in Asia, the Middle East, and Africa are becoming key drivers of growth for the global events industry. Investments in infrastructure, technology adoption, and government support have created fertile ground for industry expansion.
Key Insight:
These regions are contributing significantly to market growth.
Organisers need to adapt strategies to suit regional preferences, regulations, and technological readiness.
Talent and workforce challenges
A shortage of skilled professionals remains a critical challenge. The industry requires expertise in technology, event management, data analytics, and immersive experiences.
Key Insight:
Upskilling and training are becoming essential to meet evolving demands.
Innovative approaches to workforce development can provide competitive advantages.
Technology and innovation: Driving industry transformation
Technology adoption is reshaping how events are designed, managed, and experienced. AI, data analytics, immersive experiences, and virtual reality are no longer optional — they are baseline expectations.
Key Insight:
Data-driven insights enhance engagement and operational efficiency.
Innovation enables organisers to deliver more personalised, sustainable, and impactful experiences.
Market growth and financial trends
The global events market is projected to reach approximately US $3.49 trillion by 2033, growing at a CAGR of ~11.38 % from 2025.
Key Insight:
Market growth is driven by hybrid formats, technology integration, and expansion into emerging regions.
Investment in sustainability, digital infrastructure, and attendee experience are key to achieving higher returns.
Conclusion
The 2025 global events industry is defined by:
Hybrid and immersive experiences that extend reach and engagement.
Emerging markets driving new opportunities for growth.
Talent and workforce development to meet evolving demands.
Technology adoption and innovation as standard practice.
Professionals and organisations who understand and embrace these trends will be well-positioned to thrive in a rapidly expanding and competitive global events landscape.