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How Pre-Event Marketing Can Make or Break Your Exhibition Success

October 21, 2025

How Pre-Event Marketing Can Make or Break Your Exhibition Success

Success at an exhibition doesn’t start on the show floor; it begins long before the event opens. How Pre-Event Marketing Can Make or Break Your Exhibition Success explores why strategic promotion, audience targeting, and brand awareness are crucial to attracting the right visitors and maximising your ROI from day one.

How Exhibitions Contribute to National Economic Development

October 14, 2025

How Exhibitions Contribute to National Economic Development

Discover how exhibitions contribute to national economic development across MENA. Learn about the economic impact of trade shows, GDP contribution, employment generation, and how the UAE’s exhibition industry drives growth and investment.

Sustainable Event Planning: A Growing Priority for Global Exhibitions

September 30, 2025

Sustainable Event Planning: A Growing Priority for Global Exhibitions

Discover why sustainable event planning is essential for global exhibitions. Learn how ATEX International integrates eco-friendly practices to lead in sustainable exhibitions and event management.

Jotun confirms Gold Sponsorship at Libya Build Benghazi 2024

ATEX International Exhibitions, PCMA, eVent , UFI

September 17, 2024 at 8:00:00 AM

Jotun confirms Gold Sponsorship at Libya Build Benghazi 2024

We are thrilled to announce Jotun Libya as the Gold Sponsor for Libya Build Benghazi 2024. The signing ceremony was attended by Mr. Muad Akkari, Sales and Marketing Manager of Jotun Libya, and Mr. Osama Elblushi, Project Director of Libya Build.


This partnership marks a major milestone for Jotun Libya, celebrating their strong return to the Libyan market. As a global leader in paints and coatings since 1926, Jotun’s innovative solutions have played a vital role in beautifying and protecting spaces worldwide. Their involvement as a Gold Sponsor underscores their commitment to supporting Libya’s rebuilding efforts, particularly in infrastructure and construction.


Jotun's portfolio of decorative paints, marine, protective, and powder coatings offers cutting-edge solutions that meet the highest industry standards. By partnering with Libya Build, Jotun is not only contributing to the event but also playing an integral role in shaping the future of Libya’s construction industry.


Join us at Libya Build Benghazi, from 4 - 7 November 2024 at Sidi Faraj Exhibition Centre, to explore how Jotun is revolutionizing the sector and paving the way for sustainable growth and development in Libya.

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