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What Makes a Great Exhibitor Booth? Tips from Top Performers

October 28, 2025

What Makes a Great Exhibitor Booth? Tips from Top Performers

Discover what makes an exhibitor booth stand out. Learn tips from top performers on design, engagement, lead capture, and creating memorable experiences.

How Pre-Event Marketing Can Make or Break Your Exhibition Success

October 21, 2025

How Pre-Event Marketing Can Make or Break Your Exhibition Success

Success at an exhibition doesn’t start on the show floor; it begins long before the event opens. How Pre-Event Marketing Can Make or Break Your Exhibition Success explores why strategic promotion, audience targeting, and brand awareness are crucial to attracting the right visitors and maximising your ROI from day one.

How Exhibitions Contribute to National Economic Development

October 14, 2025

How Exhibitions Contribute to National Economic Development

Discover how exhibitions contribute to national economic development across MENA. Learn about the economic impact of trade shows, GDP contribution, employment generation, and how the UAE’s exhibition industry drives growth and investment.

ATEX to launch UAE’s Practical AI and Sector Growth Expo & Conference in 2026

ATEX International Exhibitions

June 25, 2025 at 8:00:00 AM

ATEX to launch UAE’s Practical AI and Sector Growth Expo & Conference in 2026

ATEX International Exhibitions is proud to unveil Code DXB, a first-of-its-kind event dedicated to advancing practical AI applications and driving sector-specific innovation across the UAE and wider region. Slated for 2026 in Dubai, Code DXB will serve as a powerful new platform connecting AI technology with real-world economic growth.


What is Code DXB?


Code DXB: The UAE’s Practical AI and Sector Growth Expo & Conference is where global tech meets regional industry. The event will spotlight AI-powered solutions for key sectors including real estate, F&B and Hospitality, Education, and Human Resource. From startup showcases and hands-on demos to high-level panels and industry-specific discussions, Code DXB is designed for decision-makers, implementers, and innovators ready to take action.


“Code DXB isn’t about theory — it’s about action,” says Carlo Nickson, Group Projects Director at ATEX. “This event will explore how AI is actively reshaping industries in the UAE and beyond, and give businesses the tools to implement it today.”

Why Now?


With the UAE rapidly emerging as a global leader in artificial intelligence and digital transformation, there’s never been a better time for a dedicated event that blends innovation with execution. Code DXB will align with national strategies such as the UAE Centennial 2071, the National AI Strategy 2031, and D33, offering a platform that empowers public and private sectors to collaborate and lead.



Who Should Attend?

  • Public Sector Leaders & Government Agencies

  • Enterprise Tech & Digital Transformation Teams

  • Startup Founders & AI Innovators

  • Investors & Venture Capital Firms

  • Academia, Researchers & Policy Thinkers


Whether you're building, buying, or investing in AI — or looking to transform your sector — Code DXB is where the UAE’s AI future takes shape.

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